AURIUM
100+ Happy Clients
100+ Happy Clients
Aurium AI
Aurium AI
LinkedIn
Best Practices
LinkedIn
Best Practices
Tired of LinkedIn outreach that falls flat?
We've put thousands of experiments to the test, distilling the top insights into actionable tips. Because on LinkedIn, a good message isn't just nice – it's everything.
Ready to craft outreach that truly connects?
Tired of LinkedIn outreach that falls flat?
We've put thousands of experiments to the test, distilling the top insights into actionable tips. Because on LinkedIn, a good message isn't just nice – it's everything.
Ready to craft outreach that truly connects?
Tired of LinkedIn outreach that falls flat?
We've put thousands of experiments to the test, distilling the top insights into actionable tips. Because on LinkedIn, a good message isn't just nice – it's everything.
Ready to craft outreach that truly connects?
Aurium Tips
Aurium Tips
Are Available
On Desktop
Contact:
sales@aurium.ai
01
Keep it Concise
In the fast-paced world of LinkedIn, your message has mere seconds to capture attention. "Keep it Concise" isn't just about brevity; it's about respecting your connection's time and delivering immediate value. Trim the fluff, eliminate jargon, and get straight to the point. A concise message demonstrates clarity of thought and focuses on the recipient's needs. By respecting their busy schedule, you increase the likelihood of engagement and a positive response. Deliver your core message powerfully and efficiently – because in the digital landscape, less truly can be more.
02
Focus on Value, Not Just Features
Stop selling what your product does and start explaining how it transforms their world. Instead of listing features, articulate the tangible benefits and the specific problems you solve for them. What pain points do you alleviate? What goals do you help them achieve? By centering your message on their needs and desired outcomes, you create instant relevance and demonstrate a genuine understanding of their challenges. This shift from features to value is crucial for capturing attention and sparking genuine interest.
03
Be Human and Conversational
Ditch the corporate jargon and robotic phrasing. LinkedIn is a professional network, but it's still about people connecting with people. Write with warmth, authenticity, and a genuine tone. Imagine you're having a natural conversation, not delivering a sales script. Use "you" and "I" naturally. Ask open-ended questions. Inject personality where appropriate. This human touch builds trust and makes you more relatable, increasing the likelihood of a positive and engaging response.
04
Have a Clear Call to Action
Don't leave your leads guessing about the next step. Once you've established value, guide them with a clear and direct call to action. Instead of a vague invitation, propose a specific, low-commitment action, like a brief chat focused on a particular benefit. Make it easy for them to say "yes" by outlining the time commitment and the potential value they'll receive. A clear CTA removes ambiguity and increases the chances of converting interest into tangible action.
05
Be Patient and Persistent
Outreach often requires more than one touchpoint. Thoughtful follow-ups demonstrate your continued interest without overwhelming your connection. Space out your messages and ensure each follow-up adds value. Though, not every message needs to be a pitch. Most of the time, less is more when bumping a conversation.
06
Build Rapport First (Don't Immediately Pitch)
Think of your initial messages as building bridges, not making immediate sales. Focus on understanding their challenges, offering relevant insights, or finding common ground. The primary goal of your early outreach should be to secure a conversation, not to sell your product outright. By prioritizing rapport and demonstrating genuine interest in their needs, you create a foundation of trust that makes them more receptive to a future call where you can explore solutions.
07
Track Your Results
Don't let your outreach efforts operate in a vacuum. Aurium diligently monitors which messages, subject lines, and approaches are yielding the best engagement and conversion rates. Aurium AI pays attention to what resonates with your target audience and what falls flat. We analyze your data to identify patterns and refine your strategy accordingly. Continuous tracking and iteration are essential for optimizing your LinkedIn outreach and ensuring you're investing your time and effort in the most effective methods.
08
Offer Relevant and Valuable Insights
Position yourself as a knowledgeable resource from the outset. In your initial messages, share content that directly addresses a challenge or opportunity relevant to their role or industry. This could be a compelling statistic, a link to a helpful article, or a brief summary of a relevant case study. By providing immediate value, you demonstrate expertise and build credibility, making them more likely to engage and see you as a valuable connection worth their time.
09
Focus on Solving a Specific Problem
Instead of broad generalizations about your offerings, pinpoint a specific pain point that your target audience commonly experiences. Clearly articulate how your product or service directly alleviates this problem and delivers tangible results. By focusing on a concrete solution to a recognized challenge, you make your message immediately relevant and demonstrate a deep understanding of their needs. This targeted approach is far more likely to resonate than a generic overview of your company.
10
Offer a Low-Commitment Initial Call
Asking for a significant time investment upfront can be a barrier. Instead, propose a brief, focused conversation with a clear agenda centered around understanding their needs. Frame it as an exploratory discussion to see if there's potential alignment, rather than a full-blown sales presentation. A low-commitment call reduces the perceived risk and makes it easier for busy professionals to say "yes" to learning more.